The world of cosmetic injectables is undergoing a shift in Australia, as the Therapeutic Goods Administration (TGA) enforces stricter regulations on advertising. 

What are Cosmetic Injectables?
Cosmetic injectables are minimally invasive procedures that utilize injectable substances to enhance facial aesthetics. Common uses include wrinkle reduction, lip augmentation, and facial sculpting. Currently, the TGA classifies cosmetic injections as
medical devices.

The Reason for the Change
The TGA, the governing body for regulating therapeutic goods in Australia, aims to establish consistent advertising regulations across all industries under its jurisdiction. Previously, the TGA allowed for indirect references to cosmetic injectables, such as "anti-wrinkle injections" or "dermal fillers." This approach left room for interpretation and potentially misled consumers about the true nature of the procedures.

What Has Changed?
The legislation governing the use of cosmetic injectables themselves remains unchanged. However, the TGA now prohibits advertising the use or supply of prescription medicines, which encompasses most cosmetic injectables. This means that manufacturers and clinics can no longer promote their services by mentioning specific injectable products or their intended outcomes.

Impact on Medical Device Manufacturers, Clinics, and Sponsors
The new guidelines pose a challenge for parties who promote cosmetic injectable services. Previously used marketing strategies that relied on mentioning injectable products or their benefits are no longer compliant. These affected parties need to adapt their approach to focus on aspects that fall outside the scope of the regulations.


In this evolving regulatory landscape, staying informed and compliant is crucial for medical device manufacturers. This is where partnering with a trusted medical device regulatory consultant like Qualtech Consulting becomes invaluable.

Qualtech possesses extensive experience navigating the complex regulatory environment for medical devices in the Asia-Pacific region. Our team of experts closely monitors regulatory updates and can provide manufacturers with the guidance they need to adapt their marketing strategies to comply with the new TGA guidelines.
Connect with us today here to unlock your medical device potential.



Cosmetic Injections
Cosmetic injectables in advertising