The Indonesian medical aesthetics market is experiencing robust growth, with projections indicating it will reach USD 450.23 million by 2028, growing at a compound annual growth rate (CAGR) of 11.52%.

Key Drivers of Growth

1. Rising Beauty Standards and Demand for Non-Surgical Aesthetic Treatments:

In Indonesia, non-surgical beauty treatments dominate the medical aesthetics market. Popular procedures include Botox (Botulinum Toxin) for wrinkle reduction, dermal fillers like Hyaluronic Acid (HA) for facial contouring and volume restoration, and Skinboosters for skin hydration. Laser therapies (Fractional lasers, IPL), body contouring treatments (HIFU, radiofrequency), and skin aesthetics (microneedling, mesotherapy, facial peeling) are also in high demand. Additionally, cosmetic implants and hair removal treatments are gaining popularity. These minimally invasive options offer quick, effective results with minimal downtime, fueling the growing desire for aesthetic enhancements in Indonesia.

2. Increased awareness and desire for aesthetic enhancements are fueling demand: Cutting-edge procedures and technologies are making treatments more accessible and effective.

3. Rising Disposable Incomes Supporting Aesthetic Market Growth: With economic growth, more Indonesians are investing in personal care and aesthetics.

Market Dynamics

1. Regional Impact:

Major urban centers are leading the charge, with rising clinics and beauty centers across the country. Indonesia's major urban centers, especially Jakarta and Surabaya, have seen a significant rise in beauty clinics and wellness centers offering a wide range of cosmetic and skin care services. These cities are becoming hubs for aesthetic treatments, drawing both locals and tourists. Many popular middle class beauty clinics in Indonesia have expanded significantly, with several having dozens or even over a hundred branches nationwide. In addition to these widespread beauty clinics, there is a growing presence of premium beauty clinics, though these tend to be concentrated in major urban centers such as Jakarta, Surabaya, Bandung, and Medan.

2. Consumer Trends:

• Young Adults: A surge in younger demographics seeking non-invasive treatments but these demographics are also becoming more open to surgical procedures, fueled by social media influence and greater accessibility to aesthetic treatments. Popular procedures include eyelid surgery, liposuction, breast augmentation, and rhinoplasty.
• Estimation starting price plastic surgery in Indonesia:

1. Blepharoplasty (eyelid): USD 1700
2. Rhinoplasty: USD 2200
3. Face and Neck Lift (Face contouring): USD 4100
4. Chin Augmentation (Face contouring): USD 2300
5. Breast Augmentation: USD 3600 not included with implant price
6. Abdominoplasty (Tummy Tuck): USD 5300
7. Liposuction: USD 3600

• Men's Market: Growing interest from men in aesthetic treatments, expanding market reach.

Growing Demand for Minimally Invasive Aesthetic and Plastic Surgery Procedures

One of the primary drivers of this market is the increasing demand for minimal invasive beauty procedures such as dermal fillers, botulinum toxin injections, and laser treatments. These procedures offer significant benefits, including reduced recovery times and lower risks. Additionally, the increasing popularity of plastic surgery in Indonesia, driven by rising incomes and social media influence, offers another avenue for growth. The General & Plastic Surgery Devices market is projected to reach USD 178.20 million by 2029.

A High-Growth Opportunity for Manufacturers

For medical device manufacturers, Indonesia presents a lucrative opportunity to tap into a rapidly growing sector poised for significant expansion by 2028. Making Indonesia a promising destination for investment in the medical aesthetics sector. As the market evolves, by understanding the market dynamics, regulatory landscape, and consumer preferences will be key to capitalizing on these emerging opportunities.

Looking to enter Indonesia's medical aesthetics market? Contact us for regulatory and compliance support.

References

1. Indonesia Medical Aesthetics Market Report 2023: Sector to Reach $450.23 Million in 2028 at a CAGR of 11.52%
2. Indonesia Medical Aesthetics Market - Focused Insights 2024-2029
3. Indonesia Medical Aesthetics Market Report 2023-2028
4. Asia-Pacific Dermal Fillers Market – Industry Trends and Forecast to 2029
5. Indonesian Medical Aesthetics Market - Quick Analysis & Growth Forecast
6. Shaping the Nation: Cosmetic Surgery in Indonesia
7. General & Plastic Surgery Devices - Indonesia
8. CosMedic Surgery — BIMC Hospital Bali